What Products Do US Creators Like? How Should Outreach Copy Be Written?

BD US area master’s guide to useful information

Hello everyone, my name is Changjiang, and many people also like to call me CJ. In the past few years, I have been engaged in cross-border e-commerce and overseas talent marketing, and most of my time has been spent between experts and merchants.

TikTok Shop has expanded rapidly in recent years, but merchants’ understanding of “overseas talent distribution” has become increasingly divided: some regard it as an overseas version of Taoke, some regard it as an extension of content delivery, and some regard it as a shortcut for product testing. The understanding is different, the approach is completely different, and the result gap is very obvious.

In order to help everyone quickly become familiar with the overseas talent BD business and improve the efficiency of talent BD, this document summarizes the process, precautions, and techniques for the full life cycle of overseas talent cooperation.

How to search for the information you want in documents?

Select the "keyword" of the question, use the shortcut key [Ctrl+F] on Windows to bring up the search box, or use Command+F on Mac to bring up the search box, fill in the "keyword" to search for the answer.

Recently, I was writing a 30,000-word article about the only counter-intuitive understanding of marketing by overseas experts on the entire Internet. Containing relevant content about team management and talent stratification, this document will be updated [30,000 words deep] Counter-intuitive list of overseas talent distribution: 90% of merchants have misunderstood it. You can follow the document link in advance. You are also welcome to follow my personal public account: CJ Overseas Practice. I will continue to update my practical experience and thoughts on overseas talent marketing in the public account in the future, hoping to help more practitioners.

What kind of products do US experts like?

1. Content angle: easy to shoot with a sense of story and visual impact

Expert favorite:

Products that can create visual appeal within 3 seconds: such as deformable, color-changing, bubbling, melting, automatic folding products (such as automatic aromatherapy machines, effervescent tablets, cleaning supplies).

Products that can be embedded in daily life scenes: kitchen gadgets, storage, cleaning, pet interactive toys, beauty before and after comparisons.

Products that are playable, performable, and reactive: allow experts to have room for interpretation or comedy (such as clothing stain removal spray, hair mask, massage device, blackhead device, and toys for couples).

Keywords: good filming, good acting, transitions, reactions, and visual impact.

2. Income perspective: good balance between commission + conversion rate

Experts generally like:

High unit price categories with commission ≥10% or ≥$10 per order (such as home appliances, kitchenware, pet supplies, beauty equipment)

Medium-low price and high-conversion categories ($15–$30 beauty and personal care, daily necessities) are conducive to increasing followers and interaction.

Ideal range: between $20-$50, commission ≥10%, content can be shot repeatedly.

3. Category preference (my observation)

4. Expert selection psychology

I like products that can have multiple variations in one shot (can be interpreted from multiple angles, with different scripts).

I hope brands or businesses can provide easy-to-read scripts + reference videos to save script creation time.

We are more willing to bring products that have been endorsed by data (such as "a single link has sold tens of thousands of orders" and "our other models have sold tens of thousands of orders").

Like categories with repurchase potential (such as skin care, shampoo, fragrance).

5. Platform algorithm perspective

TikTok currently places a high weight on lifestyle videos (Lifestyle) and real UGC.

As long as the product can be integrated into "natural life scenes" and is not directly promoted by advertising, it will be easier to get recommendations.

6. Summary: The expert’s favorite product formula

Visual impact + emotional resonance + high commission + good shooting + scenes with real needs

That is: “It looks interesting → it’s easy to take photos → it’s profitable to sell → the platform also promotes streaming”

What kind of Jianlian language do you like?

Turn the matter of "merchants looking for experts" from promoting their own products to an opportunity to invite experts to participate in the creation of a potentially popular product.

Never feel that you are Party A, and the merchant is Party B in front of experts who have the ability to bring goods.

1. Core logic: What the master really wants to hear is not "I want you to help me bring the goods", but "This video is easy for you to shoot, make a lot of money, and increase your followers."

Therefore, different categories should highlight different psychological touch points.

Experts will quickly assess 3 things:

Thoughts

Corresponding to the mentality of an expert

How to write a businessman

Can I take a good photo?

Is the content good to shoot and the material good-looking?

Provide inspiration for scenes, materials, and scripts

Is it worth it?

Is the commission high? Will the platform promote it?

Provide data support and exposure support

Will I lose the price?

Brand texture and content tone

Tone sincere, professional, and trustworthy

2. How to “write sincerely and eye-catchingly” in different categories### 1. Beauty and personal care (emotion-driven)

Expert focus: real experience + visual effects + comment conversion.

Recommended speaking style: gentle and sincere + sense of co-creation

Template: The red part is the remarks

Subject: Let’s create something beautiful together 💕

You can insert a beautiful product photo here to let experts know at a glance what product this is.

Hi [Name],

We’re inviting you to try our new [product name] — it’s a clean, effective formula that delivers visible results in just days. Summarize the core function of the product in one sentence and let experts know what this product does.

We love your authentic beauty content and think your style fits this product perfectly. Can be replaced by Why work with us?

💰20% commission + strong TikTok traffic support Beauty and personal care products are generally not less than 20% commission, because Korean brands are very generous and offer very high fees. You can mention the high traffic budget here, and you can also mention product discounts.

🌸 Perfect for GRWM, before-after, or “I just discovered this” style videos. Give some shooting ideas in one or two sentences, indicating that this product is easy to photograph.

We truly believe your audience would connect with this. If there is a sales case, you can add "xxx (Master) made $10K in commission by posting one video." You can also mention that celebrities are endorsing it, which essentially conveys "this product has traffic."

Reply “interested” and I’ll share details + samples! Building connections also requires CTA (call to action)

✅Tone keywords: soft, sincere, collaborative

✅Core selling points: real experience, beautiful picture, easy to produce visual impact

Explosive product Jianlian case: South Korea’s explosive product Medicube

2. Kitchen/home furnishing (value-driven)

Experts focus on: functional display, fun shooting, and high audience response.

Recommended speaking style: rational + fun + emphasizing potential

Subject: Viral Product Alert – Kitchen Must-Have 🍳

You can insert a beautiful product photo here to let experts know at a glance what product this is.

Hi there,

We’re launching a new kitchen product that’s already trending fast — simple to shoot, fun to demo, and loved by creators. One sentence describes several characteristics of this product: high volume, easy to photograph, fun, and popular (it will be exposed and popular).

💰Over $15 per sale If the commission rate is high or the commission is high, please choose one to mention. For the combination of high commission rate + low customer orders, mention the commission rate; for the combination of low commission rate + high customer orders, mention the commission; for the combination of high commission rate + high customer orders, mention the commission.

📈 Platform boosting visibility for this listing New links emphasize "potential" and "in the process of starting volume"; hot product links can mention "xx million units have been sold"

🎥 Works perfectly for “kitchen hacks,” “satisfying clean,” or “ASMR cooking” content. One or two sentences give the expert some shooting ideas and hint that it is easy to shoot.

Would love to see your take on it — I can share clips, ideas, and samples if you’d like! CTA endingBest,

[Your Name]

📱 WhatsApp: [Your Number]

📧 Email: [Your Email]

✅Tone keywords: friendly, upbeat, “you’ll love how this performs”

✅Core selling points: easy to shoot, interesting, strong data, high audience stickiness

I haven’t found any excellent popular Jianlian words: 1. Most of this category is from Chinese merchants, and their words are average or very poor. 2. This category is mainly about quality products, which may not be as popular as beauty and personal care, and I am not at the stage of a shopping expert.

3. Men’s clothing/women’s clothing/outfits (aesthetic-driven)

Experts focus on: sense of style, extensibility of outfits, and space for video expression.

Recommended speaking style: Confidence + Encouragement + Data Endorsement

Subject: Join our trending menswear campaign 👕

You can insert a model upper body rendering here to let the expert know what product it is.

Hi [Name],

Our menswear line is performing incredibly well — over 3,000 orders a day and growing. If there are already sales, you can show off your muscles and say high sales; if it is a new product, you can say Viral product alert.

💰15% commission is usually placed first

🎥 Easy to film: OOTD, mirror transitions, outfit try-ons, lifestyle walks, easy to shoot, give some shooting ideas to the experts

🌟 Designed for comfort + premium fit that looks great on camera Good quality, short summary in 1-2 sentences

You have the perfect aesthetic for this product, and we’d love to collaborate. Reply “Interested” and I will arrange samples right away. Quartet Gives Emotional Value + CTA

Best,

[Your Name]

📱 WhatsApp: [Your Number]

📧 Email: [Your Email]

✅Tone keywords: modern, aspirational, confident

✅Core selling points: sales endorsement, high commission, and varied content

Excellent cases:

4. Pet class (emotion + cuteness-driven)

Focus of experts: pet interaction, lightheartedness and comedy, and a sense of healing.

Recommended speaking style: relaxed + cute + empathy

Subject: Your pet will love this one 🐾

You can insert a photo of a cute pet using the product to attract attention in a second.

Hi [Name],

We’re launching a premium pet product that’s going viral — and we’d love to see your furry friend try it! Three key points are conveyed in one sentence: explosive potential, pet supplies

💰10% commission ($18–$19 per sale) When the commission rate is low and the customer price is high, be sure to also write down the actual commission

🎥 Fun to film: pet reaction videos, unboxing, or lifestyle clips are easy to shoot and give you some shooting ideas

❤️ Loved by pet owners who want comfort and quality for their pets Products are popular-》Good quality

Let me know if you’d like a free sample — this one always melts hearts on TikTok! Empathy + CTA

Best,

[Your Name]

📱 WhatsApp: [Your Number]

📧 Email: [Your Email]✅Tone keywords: cute, warm, personal

✅Core selling point: Pets’ reactions are naturally eye-catching and easily popular

I haven’t found any particularly high-quality Jianlian cases, and I feel that none of them are as well written as the ones above. You can focus on the connection skills of high-customer single products such as petpivot.

5. Fitness/outdoor sports (energy-driven)

Expert focus: image display + sports scenes + visual impact.

Recommended speaking style: dynamic + straightforward + data trust

You can insert pictures of good-looking male and female models showing products here.

Subject: High-Performance Activewear Collaboration 🏋️

Hi [Name],

We’re inviting 50 creators to join our new men’s activewear campaign. If it’s a new link, you can use this kind of rhetoric to create a “sense of scarcity.” If it’s a hot product, directly mention “our link sells thousands of orders a day.”

💰13% commission is placed at the top

📈 Already growing fast with daily sales and high repeat purchase rate is suitable for new links. If it is a hot product, there is no need to mention it.

🎥 Easy to film: gym workouts, morning runs, or casual lifestyle content. Easy to shoot, giving you some inspiration for shooting.

Designed with quick-dry, 4-way stretch fabric — perfect balance of comfort and performance. Describe the core selling points in 1-2 sentences

Would love to collaborate — reply “interested” for product details and sample info. CTA asks the talent to act quickly

Best,

[Your Name]

📱 WhatsApp: [Your Number]

📧 Email: [Your Email]

✅Tone keywords: energetic, clean, straightforward

✅Core selling points: sports performance + sales + good scenes

Explosive case: Halara, quite satisfactory, no surprises but not particularly outstanding either.

6. Supplements & Wellness

Experts focus on: safety, legality and trustworthiness

Recommended speaking style: certification + endorsement + routine (daily needs)

You can insert a beautiful product picture here

Subject: Wellness Collaboration – Feel Good, Earn More 💪

Hi [Name],

Our new viral product focuses on stress relief, better sleep, and everyday balance. Describe the product’s efficacy in one sentence

💰 10–15% commission with high repeat purchase potential means high commission + repeat purchase potential in one sentence

📈 New trending link, already showing strong growth and conversion New links emphasize potential, hot products emphasize sales

🎥 Easy to film: perfect for morning/night routine, daily vlog, or “what I take in a day” content

🌿 High quality: made with clean, clinically tested ingredients, non-GMO, and third-party certified for safety and purity is very important, be sure to mention all endorsements, certifications, and qualificationsOur other wellness products have already sold tens of thousands of units on TikTok with great creator performance. If it is a new link, you can emphasize other links in the store, or the sales of other stores are very good, and build confidence.

Reply “interested” and I’ll share product info, examples, and samples!CTA

Best,

[Your Name]

📱 WhatsApp: [Your Number]

📧 Email: [Your Email]

✅Tone keywords: calm, balanced, focus, routine

✅Core selling point: clean ingredients, tested and endorsed

3. General writing skills (applicable to all categories)

principles

Description

Example

Talk less about brands and more about opportunities

Replace “we are selling” with “we’re launching / inviting”

“We’re inviting 50 creators to join this early-stage campaign.”

digital persuasion

Generate interest with real data, commissions or sales

“Already 3,000+ daily orders,” “Over $15 per sale”

Praise and then invite

Compliment the expert's style and fit the product

“We love how authentic your content feels — it fits perfectly with our brand vibe.”

Easy conclusion

Replace long descriptions with a call to action

“Reply ‘interested’ and I’ll share samples + details.”

4. Summary formula

Sincere and efficient email to build a relationship = [eye-catching picture] + [what is the product] + [specific revenue points] + [good photos/content creation direction] + [end of CTA] + [contact information WhatsApp + Email]

5. Common lightning points

Content level: information density is too high and lack of trust structure

Thunder point

Expression

Real reaction from experts

Improvement suggestions

❌ As soon as it comes up, "Hi, we are a brand from Shenzhen/China"

The opening emphasizes "We are from Shenzhen, China"

It is easy to trigger a "sense of fraud" or a sense of distance

Talk directly about cooperation opportunities and benefits at the beginning, without emphasizing nationality (unless it is a product with cultural characteristics)

❌ A letter filled with product functional parameters

“This product has 8 features, 5 modes, 6-hour battery…”

Like reading an Amazon listing, the expert immediately loses interest.

Change to the perspective of “why it’s so easy to shoot”

❌ Not supported by any specific data

“It’s a good product, please promote.”

I don’t know if you are reliable

Added "commission rate/daily sales volume/other expert results"

❌ Do not write the master’s name, just call Dear, Honey.

“Dear influencer” / “Dear partner”

I’ve been complaining about it in the expert community for a long time, it’s unprofessional.

Use Hi directly, or Hi There

❌Write in a corporate tone

“We hope to establish long-term collaboration to increase conversion rate…”

Too similar to B2B emails, creators will think it’s a robot

Change to a natural tone, such as “I’d love to see your take on this product!”

Tone level: Over-promotional tone, false enthusiasm, or cultural misalignment

Thunder point

Expression

Real reaction from experts

Improvement suggestions

❌ “This product will be a viral item, please help us promote!”

Imperative or "please" mood

I think you are asking for help, not an invitation to cooperate.

Reworded to “We’d love to invite you to join our campaign — it’s trending fast on TikTok.”

❌ “We will give you big traffic”

Treat “traffic” as an incentive

Many foreign experts do not understand the concept of "traffic"Change it to "TikTok is currently boosting this listing — your video can get more organic reach."

❌ “Free sample only, no flat fee”

It is clearly stated that there will be no payment, only commission.

The master thinks you don’t respect creative labor

Even if the budget is limited, write “free sample + high affiliate commission opportunity”

❌ The tone is too "urgent" or imperative

“Please reply asap”, “You must post within 3 days”

Disgust the master

Change it to “Whenever you have time, I’d love to hear your thoughts.”

❌ Chinese polite literal translation

"Hope you can consider it kindly."

Sounds weird or mechanical

Replace it with a short, natural expression: "Would love to collaborate if this fits your style!"

Structural level: unclear logic or visual confusion

Thunder point

Expression

Real reaction from experts

Improvement suggestions

❌ No structure, like a long instruction manual

No paragraphs, no focus

Close the email after reading two lines

Layered with emoji or short sentences: 💰Commission / 🎥Photography Direction / 📈Traffic Support

❌ Attaching too many links

“Here are 10 links of our products.”

Like spam, the platform may go directly to the trash

Only keep 1 core product + make it clear "I can share others if interested"

❌Irregular email signature

No name, no contact information, just brand name

Make people doubt the authenticity

Add name + WhatsApp + email + store/product link at the end (optional)

❌ The email subject is too vague

“Cooperation” / “Collaboration request”

Totally inconspicuous in your inbox

The title should be specific + benefit-oriented: “Earn $15 per sale – Kitchen collab invite”

Cultural level: Differences in thinking styles

Thunder point

performance

Consequences

Correct approach

❌ "I'll give you a sample and you can help me distribute it"

One-way thinking (trading mentality)

The master feels that you do not regard him as a "collaborator"

Change it to “we’d love to send you a sample and see if you’d like to collaborate”

❌ "Our sales are very good, you help us sell more"

egocentric expression

Experts don’t care about your sales

Say “this product is growing fast — perfect time for creators to join early”

❌ No regard for freedom of content creation

Restrict scripts and require specific speaking skills

The master feels that you are controlling the content

Rewritten as "you can shoot freely in your own authentic style"

❌ Disrespect the expert’s pricing

Bargaining price

hurt feelings

If the budget is low, use "trial shooting cooperation" or "long-term commission plan" instead of hard bargaining

Benefits at the end of the article

In the past few years, while I was doing practical distribution operations for overseas experts, I was also doing something that may be useful to you:

We have built an operation center to help TikTok merchants "manage cooperation with experts", and its name is Ali·allymatic.

Let’s briefly introduce it:

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From talent establishment, sample management, contract fulfillment tracking, content monitoring, to transaction data attribution and review, Ali·allymatic integrates the originally scattered and manual talent cooperation process into a clear and traceable operating system.

Ali·allymatic pays more attention to "making expert marketing stable and clear", rather than just helping merchants send a few more private messages. Through a more structured process and data perspective, it helps teams reduce communication costs, improve collaboration efficiency, and continuously optimize the effectiveness of expert collaboration.

It is suitable for brands and merchant teams who want to cooperate with TikTok experts on a long-term and large-scale basis.

It cannot temporarily solve the problem of "when is an expert in a good mood?" This can only rely on relationships and judgment;

But in areas such as samples, rhythm, attribution, and review, your team can be much more relaxed and have a clearer mind.Learn about the product: allymatic product function introduction and user manual

If you are a reader of this article, I would like to give you a small benefit:

You can activate Ali·allymatic usage rights for free,

I will bring you into a small group of overseas talent marketing operators to discuss the practical issues of overseas talent distribution.

You are also welcome to directly bring your team colleagues in and work together.

👉 Add me on WeChat:

Please note when adding: 30,000 words

In this way, when I see the note, I will know that you came here after reading this long article, and I will give you priority to open permissions, which will also facilitate continued communication later.

You are also welcome to scan the QR code to follow my personal public account: CJ Going Overseas. I will continue to update my practical experience and thoughts on overseas talent marketing in the public account in the future, hoping to help more practitioners.

I hope all colleagues will get better and better, and GMV will get higher and higher!