Overseas Talent BD Operation Notes: Maintenance, email etiquette, ROI and material authorization
The original text comes from "Overseas Talent BD Operation Notes". This article is split according to the reading rhythm of the official website; the main text content remains the original text without compression.
32. Why can’t I use materials even after paying advertising fees?
In many countries, overseas KOLs are more aware of copyright, especially in Europe and the United States. There is also a difference between "promotion fees" and "copyright fees". Promotion fees refer to the fees paid for content creation and promotion, and copyright fees refer to the right to use or ownership of KOL materials. Therefore, BDs should not feel that they have paid the promotion fee and can use the KOL's original content at will. This will indeed lead to certain copyright disputes. The specific manifestations are:
1. Download KOL’s original content and repost it to your own page or website (if you repost it directly with the original author on IG and other platforms, you don’t have to pay copyright fees. If you repost it after downloading, copyright fees will be involved)
2. Secondary modification of KOL materials (including video editing or PS, etc.)
3. Use KOL related information for subsequent promotion
So how to avoid it? If there is a contract, write some of the terms into the contract. If there is no contract, you need to obtain authorization from the expert. There are the following relevant provisions:
- Use channels
On what platforms and channels can materials be used, such as websites, IG, hard advertising, etc.
- Duration of use
The length of time this material can be used, such as two years, or a direct buyout
- Secondary editing
Indicate the right to re-edit the material, and it is recommended to let KOL preview it before publishing.
- Mark the source of the content
Needless to say, if you repost the content, you must cite the original author of Aite. In addition, if you repost the content on the website, you must also submit the original author of Aite (preferably with a linkable button).
The above are the serious ways to obtain copyright. Let’s talk about some wild ways later:
Ye Luzi: Normally, small and medium-sized experts do not ask for copyright fees. When we write the contract, under the copyright clause, we can directly write that the brand has the right to obtain the materials and make related uses. If the master has objections to this, then discuss and modify it. Don't stupidly ask the other party how you charge the copyright fee. What the other party originally didn't charge may have been cultivated by you. Secondly, the replacement master or the junior master may not have signed the contract. Generally, you can use it for free by telling the other party (sometimes without saying it). If the other party has objections or asks us to delete the post, we can proceed to the next step. Finally, for experts with high-quality materials, you can consider discussing the copyright fee. If you are unsure about the effectiveness of the promotion, it is not recommended to discuss the copyright fee for the first time. You can wait until after the release to see the effect before deciding whether to purchase additional products.
Yeluzi operates with caution, and the paid experts suggest that you should behave accordingly. Although suing is something that only super experts will do, usually they just ask for deletion, but it is just in case, and if the expert is angry, it will affect subsequent cooperation.
Benefits at the end of the article
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If you are a reader of this article, I would like to give you a small benefit:
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Please note when adding: 30,000 words
In this way, when I see the note, I will know that you came here after reading this long article, and I will give you priority to open permissions, which will also facilitate continued communication later.!IMG_6195
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